3 Things To Know About Private Label Supplements
When you want to start or grow your health/supplement business, private labeling is a great way to go. Private label supplements open the way to break into a new market, while still keeping your brand and identity. You’ll gain new customers and gain new market share.
Why You Should Private Label Supplements
There are a lot of reasons why companies choose to private label supplements.
Maintain Your Brand Image
Your brand image is important and you’ve worked hard to maintain a good brand name. Private labeling allows you to easily build on your brand reputation while providing beautiful, professional looking labels and packaging.
The private label manufacturer puts your labels, business name, and logo on the packaging. This gives the appearance that you manufactured the product yourself. Your supplements will stand out from the competition because all packages will bear your name and logo.
Inexpensive Way to Add New Products
Private labeling means you’ll have low start-up costs. You can go to market with pre-tested, pre-manufactured formulas. This lowers your risk and lowers your initial start-up costs. Or, you can bring your own formulas to the private label manufacturer.
When you use a third-party private label manufacture, you are saving time and money. Time is of the essence when it comes to supplement trends. You don’t want to miss your opportunity to capitalize on this market.
Supplement Industry is Growing
In the last 10 years, vitamin and mineral supplement sales have increased and grown at a fast rate. The market is currently valued at $82 billion dollars, with approximately 28 percent of the value in the U.S. In the U.S. alone, vitamin supplement sales have increased by about $6 billion between 2007 and 2012. The market is expected to continue to grow between 5 and 6 percent each year through 2017.
That’s a big market that you want to be a part of. Private labeling supplements will help you quickly and easily get to be a part of this growing market trend.
Get started With Private Label Supplements
3 Things You Should Know About Private Label Supplements
While there are a ton of benefits and reasons to private label supplements there are also a few things to think about before diving in. We’ve seen countless entrepreneurs find success in this industry but there are also business owner that jump into this industry without doing their homework first.
When starting a new business doing your research is a big part of finding success. Don’t let your research hold you back but use it as a guide to help you look out for common obstacles and overcome them.
Here are 3 things you should know about private label supplements.
It’s Not a Get Rich Quick Scheme
Social media has made entrepreneurship crazy popular. There are many entrepreneurs on Instagram and other platforms that seem to have it all (yachts, fancy cars, multiple homes, lavish vacations, etc). They claim that they made their money practically overnight and now they work from home for only a few hours a day making millions. Who wouldn’t want that kind of success?
The problem is that this image of success has many people looking for get rich quick schemes and man people seem to think that private label supplements is one of them. Building your supplement business is a lot faster and less expensive with private label supplements than custom supplements but that doesn’t mean you’ll find success overnight.
Do your research and create a plan for long term success. Building your business can take time especially if you don’t have a lot of money to spend on ads but there’s definitely an opportunity for success with hard work and a solid strategy.
Supplements Are a Regulated Industry
Another thing to keep in mind is that supplements are a regulated industry. While it’s not common for small supplement companies to get fined or charged for breaking rules that doesn’t mean you shouldn’t play by the rules.
Keep an eye out for banned ingredients in the supplement formulas that you plan on private labeling. Even though you’re not the one that manufactures them you are the one that’s selling those supplements. The manufacturer that you choose should provide third party test results for every supplement so that you know exactly what’s in each supplement you sell.
One of the easiest ways to get yourself into hot water is with the claims you make. Many supplements have incredible research about some amazing benefits but if you describe your supplement as a cure for a disease or that it can do the same thing as a drug, you’ve gone too far.
Again, do your research on what you can and can’t say. You also don’t want to mislead or set your customers up with expectations that are way too high. If your supplement fails their high expectations, they might not come back and they might give you a bad review too.
Not All Manufacturers Are Created Equal
Unlike toys, clothes or other private label products, you can’t necessarily tell at first glance whether or not supplements are high quality or not. Supplements purchased from overseas might not contain all the ingredients they’re supposed to. They can be packed with fillers or other low-quality ingredients.
Even in the united states not all supplement manufacturers adhere to the same standards. Their formulas might be subpar or they might overprice their product without providing the support services that small supplement business need. You can also run into the issue of really high minimum order quantities that can break your budget.
At Vox Nutrition we offer high-quality supplements manufactured in the United States. We’re a certified GMP (good manufacturing practices) manufacturer that is registered with the FDA. We’re also organic certified which means we have very clean, top of the line manufacturing processes.
We keep our minimum order quantities low so that even small supplement businesses can get their start without breaking the bank. In addition we offer some of the fastest turnaround times in the industry, with us you can get your supplements in just 72 hours in some cases.
If you’re serious about getting into private label supplements, give Vox Nutrition a call. Vox Nutrition has been private labeling supplements for years. Try some of our tested formulas or bring your own formulas for us to label and brand for you.
