Beginners Guide to Private Label Nutraceuticals
If you’ve only just learned about the world of nutraceuticals, you’re not alone. People are discovering nutraceuticals every day. Grand View Research predicts that the global nutraceutical market will be worth $722.49 billion by 2027.
With so many kinds of these appealing supplements out there people can find a supplement for just about anything they need from joint support to weight loss. It’s not surprising that people are pursuing natural rather than prescription solutions as our society becomes more health-conscious but less healthy.
Here’s what you need to know before you get started selling private label nutraceuticals.
What Are Private Label Nutraceuticals?
First things first, we’ve got to figure out and define what nutraceuticals are.
According to Dr. Tomislav Meštrovi?, “Nutraceuticals is a broad umbrella term that is used to describe any product derived from food sources with extra health benefits in addition to the basic nutritional value found in foods. They can be considered non-specific biological therapies used to promote general well-being, control symptoms and prevent malignant processes.”
The word nutraceutical itself is literally a combination of the words nutrient and pharmaceutical. It’s basically a food derived supplement that has extra health benefits.
A private label nutraceutical is simply a nutraceutical supplement that you label and sell under your own brand or logo. Private label nutraceuticals are a great option for a budding supplement business or a more mature business looking to quickly and easily expand its product offering.
(Psst! At Vox Nutrition we offer a wide variety of the highest quality, most popular nutraceuticals on the market. Our formulations are tested and tried so you know you’re buying and selling the best out there. Learn more here.)
Why Do People Use Them?
Obviously, the specific benefits depend on which nutraceutical supplement you’re talking about, but in general, people take nutraceuticals to prevent or lessen health risks as well as to alleviate symptoms or ailments.
Private label nutraceuticals can help your customers to improve health, slow the aging process, or just support functions and integrity of the body.
Consumers are drawn to nutraceuticals for a few reasons…
- No side effects compared to pharmaceuticals
- Often provide a variety of health benefits
- Cheaper than pharmaceuticals
- No prescription required
- A natural option
The Most Popular Private Label Nutraceuticals
There is a wide variety of amazing nutraceuticals on the market with great benefits but as a private label nutraceutical manufacturer, we get a first-hand look at what sells the best and what is most popular.
As a beginner that’s new to nutraceuticals, any or all of these private label supplements would be a great place to start.
CoQ10 (Ubiquinone)
CoQ10 also known as ubiquinone or Coenzyme 10 is an antioxidant that your body actually produces naturally. Cells use CoQ10 for growth and maintenance. Although your body produces CoQ10, you might not be getting enough that’s because as we age we produce less.
CoQ10 is found in dietary sources like grains and meat but it’s not enough to significantly raise levels of CoQ10 in the body.
So to fight the signs of age that accompany declining levels of CoQ10 many people turn to a supplement. At Vox we make our CoQ10 supplements with all-natural veggie capsules and 100% CoQ10.
Benefits of private label CoQ10 include:
- Energy
- Protection of cell membranes
- Prevent migraines
- Stave off heart problems
Click here to learn more about CoQ10
Turmeric Curcumin
Turmeric curcumin, most often just called turmeric, has been used for thousands of years as a spice and a medicinal herb. It’s basically one of the original nutraceuticals. The health benefits of turmeric come from the compounds it contains called curcuminoids, the most important of which is curcumin.
Curcumin is a bioactive substance that fights inflammation by blocking the molecule responsible for causing inflammation in the cells, called NF-kB. It also has potent antioxidant effects, effectively blocking free radicals in the body and protecting against oxidative damage which is believed to cause aging as well as many diseases.
These effects result in a wide range of benefits which is why turmeric has become so popular. Because there isn’t enough curcumin in the spice itself to get these benefits, a supplement is important because it’s packed with a concentrated dose of curcumin.
Benefits of private label turmeric include:
- Inflammation
- Damage to cells from free radicals
- Degenerative neurological diseases
- Age-related brain function decline
- Heart Disease
- Cancer
- Arthritis
- Depression
Click here to learn more about Turmeric
Apple Cider Vinegar 
Much like turmeric, apple cider vinegar has been used for thousands of years in cooking and in food as well as for its medicinal benefits. Apple cider vinegar is made from fermented crushed apples so it comes directly from food which perfectly fits our definition for nutraceutical.
As a nutraceutical supplement, apple cider vinegar is often used as a remedy for colds, coughs, and sore throats. It’s also valued for its weight loss benefits.
Apple cider vinegar is often taken in the straight liquid vinegar form, this can be a turn off to many potential users because of the sour, unpleasant taste. Our private label apple cider vinegar is in powdered capsule form so that customers can get the benefits but bypass the nasty taste.
Benefits of private label apple cider vinegar include:
- Helps Prevent Indigestion
- Improves Weight Loss Efforts
- Boosts Metabolism
- Suppresses Appetite
- Boosts Energy
Learn more about apple cider vinegar here
Why Sell Private Label Nutraceuticals?
Nutraceuticals is a HUGE industry and it’s expected to keep growing in the future. With millions of Americans suffering from chronic health issues, they’re looking for natural options to help alleviate their symptoms.
Nutraceuticals are a great option for many because they get the benefits without side effects like they would while taking prescription medication.
Private labeling nutraceuticals are a great way to start a new supplement company or expand an existing one. Our private label formulas are tried and proven among customers all you need to worry about is selling it, we’ll even help design a label for you!
