Alpha Lipoic Acid (ALA) is referred to as a Universal antioxidant because it is both water and fat-soluble. Widely used in multivitamin formulas to help as a detoxifying agent, to help people reduce weight.
In 2020 market sales for ALA supplements were over $805 Million dollars in sales. According to google trends, online searches for Alpha Lipoic Acid have tripled causing sales, since then to continue to rise. With the constant rise in popularity of this vitamin supplement, experts have projected that by 2027 the market is going to grow to $1.2 Billion dollars in sales.