2021 Supplement Industry Trend Report

The global dietary supplement market in 2020 was valued at 140.3 Billion dollars. With the ever-increasing customer awareness and interest in their own health. That number is only expected to grow in the coming years. With experts projecting that value to increase by more than 11 billion dollars in the next 8 years, more and more health companies are looking to establish and grow their own brands in today’s emerging market.

Established & Emerging Supplement Markets

The U.S. emerged as the leading market in North America in 2020, due to the higher spending capacity. However, due to COVID Pandemic European countries such as Italy, Spain, The U.K., Germany, & Frace saw benefits in supplement sales. With a large amount of those sales due to the surge in demand for immune-boosting vitamin supplements.

Through the last year more Fitness centers, Health Clubs, and Gyms have also seen a demand for not only their typical Energy pre-workouts, proteins, and weight loss supplements but also for more individual vitamin supplements and blends.

Top Supplement Types in 2020

1. Vitamin Supplements – 31% of all dietary supplements sold in 2020 were dominated by vitamin supplements
2. Botanical Supplements – This was the second-largest share of supplements sold in 2020. This area is expected to continue to grow over the next few years.
3. Proteins & Amino Acid Supplements – Supplements like whey protein powders, pre-workouts, and recovery supplements are forecasted to continue to go up with the increasing awareness of these benefits.
4. Energy Boosting & Weight Loss Supplements – The weight loss industry has always been big but over the last year we have seen a larger demand rise for natural fiber supplements and products that help with digestion and the like.