Grow Your Supplement Business: 4 Marketing Experts to Learn From
Starting your own supplements business doesn’t have to be difficult especially when you decide to sell private label supplements. With our help at Vox Nutrition, getting your company off the ground can be quick and easy. But many people get stuck at the next step: marketing and selling their products.
Just because you have an amazing product doesn’t mean that people will automatically start flocking to you. You need to find a way to get customers’ attention! Marketing is key and it’s not as hard as you might think especially when there are so many amazing marketing experts out there willing to share their expertise.
Gary Vaynerchuk
Gary Vaynerchuk is the king of social media and branding. He first found success when he grew his father’s liquor store from a $3 million business to a $60 million business through the use of Youtube and social media. Now he owns VaynerMedia where he works with massive brands like Budweiser and Toyota.
But Gary isn’t just about big business, he’s made a name for himself by giving away his secret formula and helping small brands and influencers grow their business. If you’re looking for ideas to grow your social media, Gary is your guy. He has multiple books that walk you through the process in addition to daily videos and podcasts where he discusses in depth how to grow a brand through social media.
The great thing about Gary and the reason he is a must follow for any business or brand looking to grow is that he gives actionable advice. Some marketing “experts” shy away from providing the real step-by-step on how to get results, not Gary, he likes to talk strategy, tactics and theory. You can find a lot of great ideas on increasing your attention and reach on his website or any social platform. Check out an episode of #AskGaryVee below.
Heidi Cohen
Heidi Cohen produces a weekly newsletter called the Actionable Marketing Guide. Heidi has her MBA from NYU and has created and taught multiple graduate level marketing courses at some of the country’s top universities. She’s great at breaking down marketing concepts down into easy-to-consume chunks.
The whole point of the Actionable Marketing Guide is to deliver marketing advice, tips and tactics that are practical and of course, actionable. Her blogs cover simple basics to more advanced topics which makes it a great place to start and keep exploring as you gain more experience.
Neil Patel
Neil Patel is an SEO guru. Neil first began to learn marketing after he created his first website in 2016. He first tried to hire a marketing agency to help him grow his website traffic but they took his money and left him without any results. The only option he had left was to learn how to do it himself.
Since then he’s learned a lot and taught what he’s learned to millions. He helped found many digital marketing websites such as Crazy Egg and Quicksprout in addition to his personal website and blog. Neil provides amazing, free SEO guides and content so that you can learn SEO for yourself.
He’s constantly putting out new blogs and videos with tips and tricks to improve the quality of your content and SEO. The great thing about Neil is that he backs up all his methods with numbers and data. It’s not just about “feelings” and theory, it’s about real results.
Digital Marketer
Ok, so Digital Marketer isn’t just one person but it’s an amazing resource if you’re new to marketing and need more than just a couple tips. Digital marketer is a great place to learn the basics as well as more advanced techniques.
They offer classes as well as free guides and of course a blog. With digital marketer you can learn the secret sauce of how to successfully set up a marketing strategy that ties all the pieces of marketing together: SEO, social media, email, etc.
Their content contributors include their CEO Ryan Deiss, marketing consultant Russ Henneberry and ecommerce expert Ezra Firestone. Their advice comes from real life tests and examples. They provide step-by-step guides to help you improve your marketing in order to see results. You can check out their blog here.
The Takeaway
Starting your supplements business is easy growing it and getting sales is the hard part. But in this day and age there are endless amounts of resources to learn marketing! These are just a few of the many people you can go to in order to learn how to increase your reach and your sales.
Starting a business or growing a business can be overwhelming and you might not know where to start. Doing your research on digital marketing will give you the direction you’re looking for. You don’t have to be everywhere all at once, but you have to start somewhere!
If you haven’t even started your supplement company yet and need help, we’re here for you!
